Facebook – Center for Adventist Research

January 2015

My client wanted a presence on social media. It was determined that Facebook would be a prime platformed used by our target audience, the donors to the Center. The purpose was to raise awareness of Center activities, increase knowledge and interest in Adventist history, and encourage donations (both in-kind and monetary).

I knew I needed to get user engagement. I noticed that stories often got users to click to read more, to share a post, adn to like it. So I spent time finding Adventist history stories that I thought would work as Facebook posts.

One story, in particular, got high user engagement. It was shared by another Facebook page with lots of followers and the post engagement took off from there.

I had scheduled these posts months in advance. Although I no longer worked at the Center my admin privileges were not removed right away and I could follow this post’s engagement rise.